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Services

Architecture. Growth. Intelligence. One system.

Six services in three layers: the website and software your business runs on, the marketing that brings people to it, and the data and AI that show what to change. We plan them together, so each layer is built to carry the next.

Book a consultation How an engagement starts
The three layers lifted apart: Architecture at the base, Growth above it and Intelligence on top, with the ZenCodeo brackets carried through all three.
  1. 01 Architecture
  2. 02 Growth
  3. 03 Intelligence

The practices

Six practices in three layers

Each practice reads the same way: the outcome it is for, the problem it answers, how we approach it, what is included, and a concept project that shows it.

An engagement can start in any one practice and grow into the others.

  1. 01Outcome
  2. 02Problem
  3. 03Approach
  4. 04What is included
  5. 05Proof

01 / 03

Architecture

What the business runs on: the website, the brand and the software behind them, built so that your own team can manage them day to day.

In the system Growth needs pages that answer questions and lead to an enquiry. Intelligence needs clean records from the moment they are entered. Both start here.

A1

Digital architecture

A website that explains the business clearly, and that your team can change without a developer.

The problem
The site looks dated and says too little about what you do. Every new page or price change waits for an outside developer, so the site runs weeks behind the business, and the second language drifts away from the first.
How we approach it
We start from what visitors need to know before they decide, and from what your team changes every week. The structure, the content model and the design follow from those two lists, and the editor shows only the fields people actually use.
What is included
  • Web design Structure, pages and a design system that grows with the site.
  • UX/UI design Flows and interfaces checked against real tasks.
  • Logo and brand identity A mark, type and colour that hold up on every screen.

First step A review of your current site and of how it is updated today.

Concept project01 · Architecture

A property website the sales team runs itself

In the project The public project page, with filters buyers can use and English and Bulgarian built from one record.

See the concept project

A2

Custom software

Software for the work your off-the-shelf tools do not cover, so that data is entered once.

The problem
The same order, client or invoice is typed into three systems. Spreadsheets fill the gaps between the tools, only a few people know how the workarounds hold together, and every report starts with copying.
How we approach it
We map one process step by step, mark where data is typed again or waits for a person, and build the smallest platform or integration that removes those steps. Then we move to the next process.
What is included
  • Custom platforms Portals and web applications shaped around your process.
  • Business systems Editors, admin screens and internal tools for your team.
  • Integrations CRM, accounting, shop and ads connected, so data moves on its own.
  • Workflow tools Approvals, reminders and hand-offs that nobody has to chase by hand.

First step A map of the manual steps in one of your processes.

Concept project01 · Architecture

A property website the sales team runs itself

In the project The unit editor, where one record feeds the listings, the filters and the floor plans.

See the concept project

02 / 03

Growth

We run search, social media, content and paid campaigns as one programme, so that every channel works toward the same goal and is judged by the enquiries it brings.

In the system Growth sends people to pages that Architecture built to answer them, and Intelligence shows which channels earn their budget.

G1

Growth engineering

Steady interest from search, social media and content, without paying for every visit.

The problem
The site gets visits but few enquiries. Articles are written around your product names instead of the questions customers type, social posts go out when someone has time, and nobody can say which page brought a client.
How we approach it
We research the questions your customers ask, group them by the need behind them and answer each one on a page that opens with the answer. Search, social and content are planned on one calendar and judged by the enquiries they bring.
What is included
  • SEO Technical health, structure and the questions worth ranking for.
  • Social media management A calendar, replies to your community and posts tied to the pages they point to.
  • Content creation Guides, landing pages and visuals written for real questions.

First step An audit of your search visibility and content.

Concept project02 · Growth

A site that answers the questions people bring to an adviser

In the project A content hub where each guide opens with the short answer, and the map of questions behind it.

See the concept project

G2

Marketing strategy

Paid campaigns with a budget and a clear task for each channel, and one view of the enquiries they bring.

The problem
Search ads, social ads and email are run by different people with separate budgets. Each one reports its own clicks, the cost of a new client keeps rising, and the landing page is whichever page was nearest.
How we approach it
We agree what one enquiry is worth, give each channel a task and a budget, and build the funnel from the ad to the landing page to the follow-up. Campaigns go out with the page they point to, and every enquiry is traced back to where it started.
What is included
  • PPC advertising Search campaigns structured by what people intend.
  • Campaign strategy Budgets, audiences and one calendar across channels.
  • Sales funnels Landing pages, forms and follow-up that turn clicks into enquiries.
  • Social media ads Paid social planned together with the content around it.
  • Project coordination One person keeps channels, dates and approvals in step.

First step An analysis of where your enquiries come from today.

Concept project02 · Growth

A site that answers the questions people bring to an adviser

In the project The weekly planning board, where search, social and paid share one calendar.

See the concept project

03 / 03

Intelligence

This layer runs through the other two. We bring the data from all your channels into one place and use AI for the work that repeats, so you can see what is working and what to change next.

In the system It reads what Architecture records and what Growth spends, and hands the next decision back to both.

I1

Data and analytics

Data from your systems in one place, and dashboards that show what needs a decision.

The problem
Bookings are in the CRM, ad spend is in the ad accounts and costs are in spreadsheets. The weekly report takes a day to put together, two people get two different numbers for the same thing, and the report is out of date by the time anyone reads it.
How we approach it
We start from the decisions you make each week, agree one definition for each measure and connect the sources into one data model. The dashboard shows the few figures that matter, and an alert flags any figure that leaves its usual range.
What is included
  • Data analytics Tracking, clean sources and one definition for each measure.
  • Business intelligence A data model that joins sales, marketing and operations.
  • Performance dashboards Weekly views built around decisions, with alerts when a figure drifts.

First step A list of the decisions a report has to support.

Concept project03 · Intelligence

The week on one screen. Every answer with its source.

In the project The weekly dashboard, a drift alert and the data sources behind each figure.

See the concept project

I2

AI solutions

AI that answers routine questions and takes on repetitive tasks, with a person approving what goes out.

The problem
Your team answers the same questions about prices, rescheduling and warranty every day, each from memory and in different words. Requests are sorted and forwarded by hand, and the rules live in a few people's heads.
How we approach it
We collect the answers your team already gives into one knowledge base, then add an assistant that drafts replies from it and links each statement to its source. Routine steps are automated one at a time, and a person approves what reaches a customer.
What is included
  • Chatbots Assistants for your website and for your support team.
  • NLP automation Sorting, tagging and routing of emails and requests.
  • Knowledge bases Your rules and answers in one place, kept up to date.
  • AI workflows Drafts, summaries and checks inside the tools you already use.

First step A sample of the questions your team answers most often.

Concept project03 · Intelligence

The week on one screen. Every answer with its source.

In the project The support assistant, which drafts replies from the knowledge base and cites its sources.

See the concept project

How an engagement starts

Nothing is built before the plan is agreed

Every engagement opens with the same two steps, whatever the layer.

  1. 01

    Discovery

    We learn how the business works, who it sells to and what is in the way.

  2. 02

    Strategy

    We agree what success looks like and how it will be measured, then put the layers in order.

  3. 03

    Design & Execution

    Designers, developers and marketers work from the same plan in the same weeks, and you see progress as it happens.

  4. 04

    Optimisation

    We read the numbers every week and change what they point to.

  5. 05

    Scale

    What works is scaled, written down and handed over to your team.

See the whole process

Engagement models

Engagement models, not packages

We do not sell packages or publish a price list. We agree the way of working that fits the work, and an engagement can move from one model to the next.

  1. M1

    Diagnostic

    A short piece of work done before anything is built: an audit, a map of one process or a review of your data.

    When it fits
    You know something is not working, but not yet what to build.

  2. M2

    Project

    A defined scope with a start and an end: a new website, a platform, an integration or a dashboard.

    When it fits
    The goal and the scope can be written down before the work starts.

  3. M3

    Programme

    Ongoing work that does not end at launch: search, content, campaigns, reporting and improvements.

    When it fits
    The work is continuous, and it is judged over time rather than at one launch.

Contact

Not sure which layer comes first?

That is what the first conversation is for. Tell us what the business does and what is in the way, and we will suggest a first step.

Email us

or call +359887185254 (sample number)

Six ways to start

A1 Digital architecture
A review of your current site and of how it is updated today.
A2 Custom software
A map of the manual steps in one of your processes.
G1 Growth engineering
An audit of your search visibility and content.
G2 Marketing strategy
An analysis of where your enquiries come from today.
I1 Data and analytics
A list of the decisions a report has to support.
I2 AI solutions
A sample of the questions your team answers most often.

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